The Inevitable Rise of Easternisation

Can the growing affluence of the East overthrow the reigning influence of the West?

A self-negotiated research and implementation project submitted on behalf of the BA (Hons) Fashion Communication and Promotion degree at Nottingham Trent University. The project aimed to examine how China, specifically, could apply traditional values and customs to counteract the consequences of waning Western thinking. You can read the publication in full via Issuu below.



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